Keyword analysis tools

Keyword analysis tools Posted: September 11th, 2006

Many keyword analysis tools are currently offered on the web:

• Google keyword sandbox: free service linked to Adwords. Provides the following for each keyword: advertiser competition, search volume ‘bar ranks’, possible negative keywords used, global search volume trends based on last 12 months. Does not provide any combined index and sorting, thus it requires visual inspection or spreadsheet download and analysis. Provides limited analysis on multi-word opportunities. By viewing keyword tool results one can notice that advertiser competition is not aligned to the search volumes. This may be an advertising inefficiency or attributed to high conversion rates on these low search volume keywords.

• Overture keyword selector tool: free service which provides related searches that include the given term and an estimated number of times that term was searched on the last month.

• Wordtracker: subscription based service which provides access to all major search engines, keyword and multi–word key analysis and KEI analysis

• Keyword Discovery: subscription based service which offers keyword analysis, KEI, keyword density. These tools can provide visibility on demand and niche demand on the web, which is unparalleled.