Web: a keyword driven space

Keywords are at the center of every activity on the web. Keywords are the tokens of the cyberspace.

Users search the internet based on keywords or key phrases.

Search engines rank web pages based on keyword density, keyword prominence, keyword proximity and keyword relevance of inbound links. Moreover search engines sell sponsored listings on their search engine result pages, based on targeted keywords.

Web site owners buy targeted keywords to promote their site on sponsored listings.

Pay per click (PPC) arbitragers buy and resell keywords, aiming to predict the rise of the ppc value of a keyword. In that sense keywords are the commodity, the value of which is traded.

Web directories and web content management systems build their structure on keywords.

Authors and copywriters often write content targeting specific keywords. They have to produce keyword rich content. Value proposition and competitive advantage descriptions, are focused on the targeted keywords.

The volume of demand is expressed by keyword popularity. Supply of content on specific keywords can also be evaluated. Keyword analysis tools used to analyze keyword demand and supply on the web, are marketed.

Search engine optimization professionals review keyword density, keyword proximity, Keyword prominence, on the targeted keywords for each web page. They also review the keyword supply and demand in order to identify business opportunities: market niches which are not covered.

Webmasters check web logs to review the keywords used to reach their site: how demand for their content is expressed.

The web is a keyword driven space.