Web marketing strategies: facilitated information pull vs controlled information push | Keyword research for market analysis and product positioning on the web | Keyword analysis tools | Web traffic generation: Reciprocal link exchange vs article syndication | Web content management trends leading the way for Enterprise metadata management | The changing landscape of specialized content | | Dynamic context advertising – sensing the consumer interest | From mass marketing to keyword marketing | Testing – the most effective tool for database marketing | Database marketing – in search of statistical significance | On-line tools to monitor web site 'hygiene' and improve | Page similarity - why should genuine pages be penalised | On-line advertising potential for higher maturity | Consolidation of web market makers | Web – An Information Market and its Market Makers | Unstructured data | The web economy | Disclaimer | Copyright © Pleroforea.com, All rights reserved
- why should genuine pages be penalised.
Similarity among web pages is identified by crawlers and filters are applied in order to stop indexing. The way this penalty is applied is not disclosed: the exact degree of similarity above which a search engine may penalize a page, is not known.
Some state their doubt about the negative effect of content duplication.
Genuine content pages should not be penalised. An idea would be to consider as genuine the content first published. But how can a search engine which is not crawling all pages frequently tell (many low ranking (or popularity) pages are crawled every week or even less frequently).
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